FPO 1
A digital experience worthy of the craft
Role
Design Lead
Team
Ryan Vancil, Sun Beom, Amy Ridley, Elissa Dailey, Clay Boan, Aaron Weissman, Nick Alcantra, Ross Perry, Haku Kapule, Estefania Mercado
Focus
Visual Language, Experience Design, Systems Design, Digital Strategy
Following a renewed visual identity, we partnered with Geiger to reimagine their digital experience—ushering in the next era of the brand and elevating its position within an increasingly design-forward landscape. Centered on craft, we embraced a more contemporary approach to ecommerce, shaped by editorial restraint, sculptural composition, immersive storytelling, and a disciplined visual language that reflected the sophistication, materiality, and enduring quality of Geiger’s pieces.
Behind the experience was an equally ambitious systems challenge—transforming a vast ecosystem of product documentation, customization tools, and resources into a highly considered, interactive platform for industry partners, one built to feel as intuitive and accessible as it was elevated.
